Wining About Marketing
Where a group of B2B marketing (and sales) leaders discuss the key
marketing issues of today…while drinking a lot of wine.
Account-Based Marketing vs. Orchestration (30:28)
A taste of the discussion...
Understanding the differences between account-based marketing (ABM) and account-based orchestration (ABO)
Getting a handle on the inter-departmental agreement required to ensure a successful account-based strategy
Knowing who owns the implementation process and how to get started
Working with tech vendors amid launching your account-based strategy
Using intent data to improve your ABO strategy and boost results
Vice President, Global Revenue Marketing, Confluent