Wining About Marketing
Where a group of B2B marketing (and sales) leaders discuss the key
marketing issues of today…while drinking a lot of wine.
Episode One
Account-Based Marketing vs. Orchestration (30:28)

A taste of the discussion...
Understanding the differences between account-based marketing (ABM) and account-based orchestration (ABO)
Getting a handle on the inter-departmental agreement required to ensure a successful account-based strategy
Knowing who owns the implementation process and how to get started
Working with tech vendors amid launching your account-based strategy
Using intent data to improve your ABO strategy and boost results

Jess Weimer
Vice President, Global Revenue Marketing, Confluent
The Panel
David Crane, VP, Marketing, Intentsify
Ed Laplante, SVP, Sales, Intentsify
Sabrina Galati, Co-Founder, Tenx4
Ashley Cohen, Co-Founder, Tenx4
AJ Resnick, CXO, Wine Access
Vanessa Conlin, Head of Wine, Wine Access