Wining About Marketing

Where a group of B2B marketing (and sales) leaders discuss the key

marketing issues of today…while drinking a lot of wine.



Episode One

Account-Based Marketing vs. Orchestration (30:28)

Wining About Marketing, Episode1

A taste of the discussion...

Understanding the differences between account-based marketing (ABM) and account-based orchestration (ABO)

Getting a handle on the inter-departmental agreement required to ensure a successful account-based strategy

Knowing who owns the implementation process and how to get started

Working with tech vendors amid launching your account-based strategy

Using intent data to improve your ABO strategy and boost results

                           Special Guest
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Jess Weimer

Vice President, Global Revenue Marketing, Confluent

The Panel

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