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About the Guide

80% of advertisers have relied on third-party cookies to micro-target ads. But as Google plans to phase out third-party cookies soon, is your digital advertising solution prepared? In this eBook you’ll get the history of cookies, the difference between first-party and third-party data, and actionable strategies for B2B marketers to survive the “Cookie Apocalypse.”

You’ll learn:

  • How the data privacy landscape has changed and why B2B marketers need to future-proof their strategies.

  • Who will be impacted by the deprecation of third-party cookies.

  • Key questions to ask your intent data and ABM platform vendors.

Intentsify delivers the industry's most powerful intent data and activation solutions to increase pipeline, accelerate deals, and decrease customer acquisition costs for B2B organizations. Combining the latest advancements in AI, and unrivaled portfolio of data sources, and an industry-leading media ecosystem, Intentsify informs full-funnel buy interactions and automates key engagement activities.