In B2B, purchasing decisions are made by groups, not individuals. Targeting buying groups with precision has become essential for success as the complexity of decision-making processes increases.  

This webinar will dive into how revenue marketing platforms are revolutionizing how frontline marketers identify, engage, and influence entire buying groups by leveraging intent data at the persona and buying group member level.

We’ll explore how intent data can reveal which buying group members are most engaged and how advanced AI tools can suggest additional personas that marketers may have overlooked. Learn how this comprehensive, data-driven approach ensures that marketing programs resonate with the right people at the right time, ultimately accelerating the path to revenue.

Attendees will learn how to:

• Leverage intent data at the persona and buying group member levels to precisely target and engage key decision-makers
• How AI-driven revenue marketing platforms can identify overlooked personas within buying groups and recommend additional stakeholders to engage, expanding your reach and influence within target accounts.
• Best practices for optimizing marketing programs to target entire buying groups with personalized, data-driven insights, ultimately accelerating pipeline progression and driving revenue growth.