About the guide:
Out with the old and in with the new — it's time to rethink your nurture strategy. In B2B, when you hear "nurture," you likely think of email drips and database automation. But we are here to challenge that definition. Instead, imagine an always-on campaign that drives pipeline in your sleep. With a signal-based strategy, you can keep the conversation going and facilitate the buyer journey across multiple channels.
You’ll learn:
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Why traditional nurture falls short
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How to implement 5 types of always-on campaigns (designed by Inverta)
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How buying-group intent data can transform your strategy