About the template:
Running a B2B digital marketing campaign is no easy feat. That’s why we created this planning template to help get you started. After completing the template, you’ll have everything you need to kickstart a content syndication and display advertising program.
By synchronizing your brand awareness and demand generation strategies, you can confidently reach more of the buying group and retarget prospects at the right time with the right message.
In this fillable template you’ll learn:
- Best practices for mapping your content to buyer stages
- Tips for creating your target account list and lead goal
- How to retarget leads between display ads and content syndication
- Creative specs, formats, and file sizes for your ad creative