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About the Research:

At the beginning of 2024, Intentsify partnered with Ascend2 to survey marketers on how they use intent data. Respondents reported their top challenges when using intent data, their use cases, vendor quantity, and the future of their intent investments:

  • 67% of respondents are using intent data for digital advertising and only 32% for customer churn prevention.
  • 57% of respondents who reported “exceptional ROI” are using campaign execution providers.
  • 59% of respondents plan to add additional intent data sources in the next 12 months.
  • 84% of marketers have an increase in intent data budgets.

In this infographic you’ll learn:

  • How industry peers measure the impact of intent data
  • Which intent data use cases you’re missing
  • 4 actionable ways to up-level your intent data investment

Intentsify delivers the industry's most powerful intent data and activation solutions to increase pipeline, accelerate deals, and decrease customer acquisition costs for B2B organizations. Combining the latest advancements in AI, and unrivaled portfolio of data sources, and an industry-leading media ecosystem, Intentsify informs full-funnel buy interactions and automates key engagement activities.