In this session, you'll hear from two B2B marketers that have cracked the code on intent: Jessica Fewless, Director of Partnerships at Inverta and Hannah Swanson, Director of Marketing at Intentsify. 

Many B2B teams are still getting the hang of operationalizing intent data so that it elevates the buyer journey and accelerates revenue. In this session, you'll learn:   

  1. A full breakdown of the buyer journey and what marketing tactics and content types you should be using at each stage.
  2. How and where intent data should be used in your marketing and sales tactics 
  3. How to launch intent-activated lead generation programs and nurture those leads so they turn into revenue.