In this session, Marco Lagi, VP of AI at Intentsify and early AI innovator, and David Crane, an industry expert in intent data will discuss how the power of AI and large language models (LLMs) has changed the buyer intent landscape and created even greater opportunities for marketing to leverage it for a variety of use cases.

You’ll learn:

  1. How to make data-driven decisions quickly and confidently with the help of AI
  2. How AI can create hyper-personalized experiences for your buyers
  3. How to enhance your content creation and marketing strategy with generative AI
  4. The ethical considerations of weaving AI into your marketing strategy

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