About the Guide

Understanding the context and relevance of your buyers' needs, pain points, and expectations is no longer optional—it’s crucial if you want to stand out and be seen by your prospective buyers. 

Uncover how best-in-class B2B organizations are utilizing intent data throughout their entire organization and how it transforms sales and marketing teams into revenue engines that make confident decisions based on buyer intent signals. 

 Gain insights into: 

  • The current state of intent data as a practice in B2B organizations
  • Where intent data is benefiting channel selection to optimize marketing and sales outreach 
  • How intent data impacts demand gen campaign personalization strategies