About the Guide
B2B marketing is no easy feat. Success demands more than just clever campaigns — you need the right tools, technology, and team to drive real results. At Intentsify, we practice what we preach. We asked our marketing and sales team how they use intent data in their role and why adopting a signal-based marketing strategy is the key to success.
You’ll learn how to:
- Turn intent data into signal-based marketing.
- Build an intent-driven demand generation campaign.
- Get better leads from content syndication.
- Go beyond LinkedIn targeting constraints.
- Prioritize accounts for sales outreach.
- Evaluate marketing technology vendors.