Intentsify's guides, all in one place. Learn how to activate intent data with our free eBooks.

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In partnership with Ascend2, Intentsify surveyed 289 B2B marketing professionals to better understand the 2021 landscape of intent data usage among organizations. The guide provides actionable steps on how to maximize intent data's value so you can get the most out of your investment.

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A step-by-step guide on how to successfully launch an intent-driven demand generation program, so you can create better prospect experiences, drive demand, and scale pipeline.

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Understanding intent data topics and keywords is critical to driving success from your investment. Learn what they are, why you should track both, how to select each according to your specific buyer journey and interest categories, and more.   

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Research Reports

Discover our latest surveys, backed by real data, to better understand the intent data landscape.

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Use of intent data is on the rise in 2021—90% of survey participants are either currently using intent data or are in the process of implementing its use. But not all intent data is created equal, and B2B marketers are faced with a myriad of challenges in making effective use of the data itself. In this report, we address these challenges and seek to discover how 200+ B2B marketers are using the tool to help you effectively maximize marketing and sales output.

Key Findings

  • Gauging overall success. Intent data users perceive their overall marketing strategy to be more successful than non-users.

  • Strategic sophistication may come with intent use. Marketers who are actively using intent data are more concerned with growth and fine-tuning challenges, while non-users view more fundamental issues as their greatest obstacles.

  • Challenges come with major costs. Nearly 6/10 B2B marketers experience wasted resources and staff time as a result of facing the challenges associated with intent data use. 

  • The key to marketing and sales alignment. The top complaints from sales, according to B2B marketers, are data relevancy and ensuring that there is an established hand-off process that equips sales with appropriate messaging for targeted accounts.