GUIDES AND REPORTS
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Discover our latest surveys, backed by real data, to better understand the intent data landscape.
Gauging overall success. Intent data users perceive their overall marketing strategy to be more successful than non-users.
Strategic sophistication may come with intent use. Marketers who are actively using intent data are more concerned with growth and fine-tuning challenges, while non-users view more fundamental issues as their greatest obstacles.
Challenges come with major costs. Nearly 6/10 B2B marketers experience wasted resources and staff time as a result of facing the challenges associated with intent data use.
The key to marketing and sales alignment. The top complaints from sales, according to B2B marketers, are data relevancy and ensuring that there is an established hand-off process that equips sales with appropriate messaging for targeted accounts.
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