Intentsify is Prepared
With access to numerous sources and types of digital data - including IP addresses, mobile ad IDs (MAIDs), hashed email address (HEMs), and more - Intentsify transforms disparate behavioral data points into actionable account and buying-group intelligence.
How the Intelligence Activation Platform Works
A Guide for B2B Marketers
80% of advertisers have relied on third-party cookies to micro-target ads. But as Google plans to phase out third-party cookies soon, is your digital advertising solution prepared? In this eBook you’ll get the history of cookies, the difference between first-party and third-party data, and actionable strategies for B2B marketers to survive the “Cookie Apocalypse.”
You’ll learn:
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How the data privacy landscape has changed and why B2B marketers need to future-proof their strategies.
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Who will be impacted by the deprecation of third-party cookies.
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Key questions to ask your intent data and ABM platform vendors.
Mark Yourself Safe
Future Proofed Data
Intent data providers using third-party cookies to match IP addresses to accounts won't be able to provide adequate signal coverage or accuracy.
Intentsify Orbit, the industry's largest, most precise B2B identity graph empowers marketers to:
- Track buyer intent without loosing signal coverage or accuracy.
- Precisely target key decision-makers at the office, at home or on the go via digital advertising programs.
- Rest assured all intent tracking and engagement efforts are privacy- and regulation- compliant.
Mark Yourself Safe
Future Proofed Ad Solutions
Digital ad solutions based on third-party cookies won't be able to provide the precision targeting B2B marketers require. With Intentsify Orbit, your digital ad programs are always on and everywhere -- without using any 3rd-party cookies.
- Target in-market buyers at the account and persona level
- Engage decision-makers on their office computer, home devices and mobile apps
- Understand which messages and tactics are working with each audience
Live Webinar | Wednesday, May 15th at 1pm EST
How Intentsify is Preparing for the Cookie Apocalypse
We believe it's not the marketer's responsibility to navigate the shift -- it's the vendor's. During this webinar, Intentsify's CMO, Allie Kelly and VP of Product, Apparao Karri will explain what steps we've taken to ensure teams thrive in a cookie-less future, including:
- How Intentsify Orbit allows teams to continue to target with extreme precision
- How Intent-Activated Ad Solutions use MAIDs/HEMs to reach your target audience everywhere they do research
- Privacy considerations in the new era